Givaudan develops VR for citrus flavours to ‘unleash creativity’ and shorten time-to-market 11-Feb-2020 By Flora Southey The new tool will help inspire flavour creation and speed up time-to-market for citrus beverage applications, the company tells FoodNavigator.
Food Vision 2017 From marketing to taste: How virtual reality will change the food industry 07-Mar-2017 By Niamh Michail Virtual reality has arrived and is set to change the way the food industry engages with consumers and even the way consumers taste food by creating multisensory experiences, according to one digital marketing expert.